FOR IMMEDIATE RELEASE

Retail Anywhere Partners with Aberdeen Group on the 2008 POS Benchmark Report: Results Reveal Best-in-Class Point of Sale Processes that Enhance Customer Satisfaction

Atascadero, CA., April 7,  2008 – Retail Anywhere today announced the results of Aberdeen Group’s “Migrating to Customer-Centric Point of Service,” benchmark report. This report focuses on the Best-in-Class retail methodology of upgrading legacy Point of Sale (POS) to the next generation POS processes that can support seamless order management, loyalty and guided selling, and faster payment acceptance; three strategic initiatives for improving customer satisfaction.

Based on survey responses, Best-in-Class methodologies and practices for retailers in upgrading and deploying next generation customer-centric retail management systems were identified.

 Three key performance criteria were used to distinguish these Best-in-Class companies:

• 84% have 80% or more customers that meet customer satisfaction goals

• Average point-of-sale (POS) checkout time for brick and mortar stores of 1.5 minutes

• Average improvement in transaction size by 19.5% compared to previous year

Aberdeen's global survey of 175 retail companies in January 2008 revealed that outdated technology at the Point of Sale has created a large gap in the retailer's objective of delivering improved customer satisfaction at POS.  Survey results indicated that at least 60% of retailers have POS systems that are older than five years. Out of the 60%, 35% of retailers currently use POS systems that are older than 10 years.

According to Sahir Anand, Senior Retail Analyst for Aberdeen Group, “Our data shows that 47% of the retailers surveyed have identified complex and time-consuming POS checkout procedures as the major pressure impacting customer POS experience. These results defy a classic myth that exists amongst retailers that lack of consistent store execution of POS processes is the reason for dissatisfaction of customers at POS. On the contrary, the major reason for customer dissonance at the POS is an outdated POS infrastructure that lacks timely replacement or upgrade of POS software, peripheral and hardware technology, as well as related customer service processes.” “Our analysis of the small and mid-market retail segments shows that Retail Anywhere is one of the solution providers that possess the necessary ecosystem-driven capabilities to address the specific point of service upgrade and integration needs of small and mid-size retailers.” says Anand.

The complimentary 29 page report provides research data and actions that retailers can take towards achieving best-in-class retail results.  To access a complimentary copy of the report, click here:  http://www.aberdeen.com/link/sponsor.asp?spid=30411076&cid=4649

About Retail Anywhere
Retail Anywhere is a leading developer of point of sale and retail management technologies, supplying solutions to mid-size retailers since 1981.  Flexible in-store, enterprise management and supply chain management solutions are seamlessly designed to enhance the customer experience, increase revenue and reduce the cost of doing business for retailers. Built upon leading Microsoft technologies and in conformance with the Association for Retail Technology Standards (ARTS) data model, its full-service solutions provide the foundation for retail success. For more information, visit www.retailanywhere.com.

Contact:
Brenda Whisenhunt
Retail Anywhere
(805)546-2900 x3328
bwhisenhunt@retailanywhere.com

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