Atascadero, CA., January 08, 2010 – Retail Anywhere, a leader in providing integrated software and services for mid-size retailers, today announced Sanrio ®, official distributor and licensor of Hello Kitty,  implemented Retail Anywhere’s POS and Enterprise applications.  Sanrio went live with Retail Anywhere solutions just in time to celebrate Hello Kitty’s 35th Anniversary. 

In honor of Hello Kitty’s 35th birthday, Sanrio introduced Three Apples, a grand exhibition and celebration of all things Hello Kitty which ran from October 23 to November 15, 2009 at Royal/T in Culver City, CA.   This was the first event of its kind produced for Hello Kitty fans in North America.  Three Apples featured an art exhibition, unique product and design displays, a pop-up retail shop, and special events for fans of all ages.

To support its Three Apples exhibition, Sanrio sought a POS and retail management solution that would be easy-to-use, quick to implement and give them the inventory visibility and replenishment functionality they needed for a successful event.

Sanrio quickly identified Retail Anywhere and its scalable retail solutions as meeting their requirements for quick deployment, powerful reporting tools to ensure product sell-through, as well as an On-demand, SaaS solution.  Retail Anywhere’s SaaS delivery model significantly reduced the costs and resources that would have been required for an on-site solution and provided Sanrio with best-of-breed tools and functionality for retail success.   Retail Anywhere also provided an interface to Sanrio’s ERP solution from Lawson.

“The retail side of the Three Apples exhibition would have been economically and technologically challenging with our legacy POS system,” said David Marchi, brand marketing manager for Sanrio. “Implementing Retail Anywhere solutions and services gave us the flexibility and reliability we needed to efficiently sell, manage inventory, and satisfy thousands of Hello Kitty fans during our North American Event.”